Wednesday, November 01, 2023

Could the Hyundai HB20 also be competitive outside Latin America?

Developed specifically for Brazil and now in its 2nd generation, the Hyundai HB20 was meant to be an answer to some local demands, in contrast to other regional markets where Hyundai still used to source small models straight from Korea and even from India or Turkey. However, amid all the SUV craze and how it impacted other segments, in some Latin American countries now the HB20 and its sedan variant HB20S are the only Hyundai cars available new, other than SUVs or hybrids, and it's worth to notice its external dimensions being smaller than other Hyundais within the same class available elsewhere leads to an easier maneuvering through tight spaces, in the end rendering it more convenient for urban traffic.

Naturally having been designed with one specific "emerging" market requires budget-oriented measures to keep it cost-effective for Brazilian standards, also influencing other Latin American markets because Brazil is still among the most important automotive industrial hubs in the region, opportunities in other regions to which Brazilian-made vehicles used to be exported at larger quantities decades before could also receive the HB20, or even have it made locally if they have protectionist policies similar to Brazil. Still justifying the classification as a compact, while other models grew larger than what a mid-size car used to be a few decades ago, and designed with affordability in mind, the Hyundai HB20 could also be competitive in Southeast Asia or Africa for instance. There were other examples of economy cars which had been designed for the Brazilian market and went far beyond Latin America, Africa and Middle East to reach some Western European countries and even India, so there could be some realistic perspectives for the HB20 if Hyundai ever gives it a chance.

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