Tuesday, March 19, 2024

Would Toyota have any chance if the HiAce gets some US-spec versions?

Certainly one of the most successful among all modern commercial vehicles, the Toyota HiAce is by its own merits a common sight in many countries, even in my homeland Brazil despite never been a captive import here. As it shares many mechanical features with the traditional body-on-frame trucks and SUVs range from Toyota, including engines and transmissions, seems quite straightforward to certify for compliance with the American regulations regarding fuel efficiency and emissions, while a switch from cab-forward to a set-back cockpit in the 6th generation is part of a broader approach to increase the crashworthiness which also prevented the previous generation from having its US-spec variant. But now it's quite a good time for Toyota to eventually rethink its strategy and at least give the American van market some attention, also considering how overseas models such as the Ford Transit and the Fiat Ducato rebadged as RAM ProMaster took it over from its former orientation toward a more conservative design mostly shared with full-size trucks which are still leading the USDM as a whole.
Possibly one of the fewest changes unrelated to safety or emission regulations I could ever consider to make the 6th-generation Toyota HiAce more appealing to Americans would be replacing its rear liftgate for a barn-door setup, much easier to carry palletized loads with a forklift and a better height clearance while loading or unloading a stretcher in an ambulance conversion. Even though general export versions of the 6th-generation HiAce may eventually differ in lenght, wheelbase, overall height and even width, yet holding my breath for the narrow-body SWB model with a low roof, set to comply to a Japanese regulation which attracts a lower annual tax for so-called compact vehicles which goes as far as including commercial vehicles, is out of question, despite it eventually becoming a better choice for certain operators in some crowded metropolitan regions. But anyway, as Toyota can ultimately benefit from its worldwide economics of scale, despite the Chicken Tax which could apply in case some US-spec variant of the HiAce would be made outside the NAFTA zone which also includes Mexico and Canada, and since Mexico is not only less strict regarding safety and emission compliance enough to eventually justify the HiAce becoming also made there but is also a major export hub for motor industry, I really don't know what Toyota is waiting to finally place a bet on the USDM with the HiAce.

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