Sunday, December 18, 2022

Peugeot Partner Rapid, another rebadge of the Brazilian 3rd-generation Fiat Fiorino

It's well known that some brands within the Stellantis holding have a better positioning outside Brazil than Fiat, so the Brazilian Fiat Fiorino had already been exported as part of the Ram range for regional markets, both as Ram Promaster Rapid or Ram V700 Rapid to Central America and even parts of South America where the brands formerly tied to Chrysler prior to the merge with Fiat used to have a stronger foothold. And even though Fiat seems to be good enough for Brazil, another rebadge had to be done for the local market, so the Fiorino had another rebadge in order to satisfy Peugeot dealers due to the earlier generation of the Peugeot Partner previously imported from Argentina being phased out as the emission regulations became stricter in Brazil in 2022. Economics of scale ended up dictating another rebadge of the Fiorino being easier than improving the first-generation Peugeot Partner, and so that was an obvious choice, just like other vans with heavier GVWRs and higher passenger capacity are offered as Peugeot, Citroën and Fiat simultaneously.

Powertrain remains much the same good old Fiat Fire Evo 1.4L engine, in the flexfuel trim required by most customers in Brazil even though some never even use the pure ethanol available in the country, so it may eventually sound pointless at a first glance as Peugeot dealers would eventually have to also get parts for a Fiat engine in stock, and the EC5 engine still fitted to the Argentinian Partner is also used in some Peugeot and Citroën cars and SUVs in Brazil. On the other hand the Fire engine is often reported as quite dumbproof, so naturally it's a favorite among Brazilian commercial operators, no wonder it was much welcomed by some who were already served by Peugeot dealers. Just like the Ram rebadges for other Latin American countries, maybe another market opportunity for the Peugeot Partner Rapid could be there in French-speaking African countries, as it's technically simpler than the European models and Peugeot tends to have a better reputation in Africa than Fiat in general.

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