Thursday, April 21, 2022

Beer-vending Volkswagen Beetle

One of the most iconic vehicles ever, the Volkswagen Beetle becomes quite a great mobile billboard for different businesses. Either stock or modified, it's one of the easiest ways to bring the spotlights on.
This specific Beetle, a Brazilian model presumably from the mid-'70s was turned into a mobile stand for the sale of craft beer at events. This was not the first beer-vending Beetle that I have seen in my hometown Porto Alegre, but its partially-removable roof contrasts with other setups which retained the fixed roof.
I didn't even try the beer which was being sold at this Beetle, but I'm sure it's a great marketing tool.

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